2017: The Year Our World Got Even Bigger December 21, 2017
When I look back on 2017, I’m reminded of so many memories, many of which seem like they were just last week. Time flies when you spend it well, there was never a shortage of exciting moments. 2017 marked my first full year as President & CEO of Uniworld, making it all the more memorable. I wasn’t the only one who thought so. This year Uniworld received several recognitions from Cruise Critic, including the following 2017 Editors’ Picks Awards in the River category. In the U.S. we were awarded “Best New River Ship” for S.S. Joie de Vivre and “Best Service”, in Australia “Best River Cruise Line”, and in the UK “Best River Cruise Line”, “Best River Cruise Line for Luxury”, and “Best River Cruise Line for Service”.
2017 came right out of the gate with a bright start, as we launched a new marketing campaign titled The World Is Your Canvas. When I first stepped on a Uniworld ship years ago, it was like nothing else I had ever experienced—one of a kind in every sense. It felt like I was in a luxury boutique hotel, museum and five-star restaurant at the same time. Our The World Is Your Canvas campaign was created to capture these artistic elements and breathtaking moments that you’re bound to experience on your cruise and to share those with past guests and Uniworld first-timers alike. So much of the amazing destination experience is interwoven into what you’ll encounter onboard, from meals made with ingredients sourced from just miles down the road, paired with local wines, to a ship design that draws inspiration from the places you visit. The world is beautiful, our ships are spectacular and your canvas is blank to build your perfect vacation.
Spring sprung in vibrant fashion at Uniworld, with the launch of a new Super Ship, S.S. Joie de Vivre. From the very beginning, S.S. Joie de Vivre was a labor of love and passion, all of which is very apparent the moment you step onboard. I don’t know how Toni Tollman and the Uniworld design team manage to repeatedly outdo themselves with each new ship build, but they did and the S.S. Joie de Vivre is stunning through and through. The design, reminiscent of 20th-century Paris, is both classic and innovative—just wait until you see the pool in Club L’Esprit transform into Claude’s supper club in the evening. Amid all the Tiny Noticeable Touches and astonishing features, one of my favorite activities onboard is to simply sit in Le Salon Toulouse and look out the window, with a perfect view of the Eiffel Tower. “The joy of living” shines through every aspect of the ship, and if you didn’t get a chance to cruise with her in 2017, I’d love to invite you to do so next year.
S.S. Joie de Vivre wasn’t the only reason to get excited this year. We also announced the launch of U by Uniworld, our groundbreaking and innovative endeavor to share the love of river cruising with a new generation—21-45 year olds, specifically. In October, we hosted an inaugural cruise from Paris to Paris, bringing social media influencers, travel agents and a few lucky guests onboard. To say it was fun doesn’t even scratch the surface. There was brunch on a double-decker bus, kayak excursions, a silent disco, a pajama party and so much delicious food. The ship design was equally as impressive. The all-black hull of The B couldn’t help but attract some stares as we sailed down the Seine River. Onboard, the design feels sexy, modern and inviting. It’s a boutique hotel in and of itself, and incorporates design elements that appeal to our 20- to 40-something guests. 2017 was just the beginning for U, as the first open-to-the-public cruises will set sail in spring of 2018.
This past summer, I had the pleasure of traveling with my husband Jack on our Gems of Northern Italy sailing, as part of my President’s Voyage. This itinerary is not our typical sailing. Instead of cruising down a river, our River Countess cruises up and down the Venice lagoon, docking at different areas of the island and allowing you to explore this unique Italian gem in depth. It’s truly a floating boutique hotel. You step right off the ship and you’re in the heart of Venice each day—it couldn’t be more convenient. For us, it was the perfect pace of having multiple excursions and activities to choose from each day, while leaving time to relax and enjoy each other’s company. If you’ve cruised with us on a more traditional itinerary and are looking for something a bit different, I strongly recommend this sailing.
What a year 2017 has been. One of the many aspects that drew me into Uniworld was The Travel Corporation’s family-focused approach to running the many companies in their portfolio. In my first full year, I feel so fortunate to be able to work alongside Brett Tollman and the entire Tollman family to continually take Uniworld to new heights. The Tollmans’ passion for travel and their dedication to creating the best experiences for our guests are contagious, and drive our entire team to push the envelope day in and day out.
It will be hard to top 2017, but given some exciting announcements we have in the works, 2018 will keep the momentum going. I wish you all a happy new year and the opportunity to color your canvas however you choose.